We provide a full menu of commercialization services to help you succeed in the marketplace. These include:

 

Market Definition and Mapping: Is your new business idea the next big thing, or just another thing? We can help you figure that out through a detailed decomposition and analysis of your target market that looks at seven critical factors that startup founders often overlook. The Boost Market Definition and Mapping process yields deeper insights into your market and its underlying dynamics. 

 

Pricing Strategy: Developing effective approaches to pricing your company’s products and services is one of the most important aspects of running a profitable business. Price is also a key feature of your product/service design, and should be considered as early as possible in the design process. The Boost Pricing Strategy process will help you evaluate various pricing approaches to build effective and profitable pricing strategies.

 

Go-To-Market Strategy: A go-to-market (GTM) strategy is a comprehensive plan that outlines how a product or service will be positioned, priced, promoted, and distributed to a target audience. It brings together a range of business functions – including product, marketing, sales, and customer intel – to form a fully aligned value proposition and action plan for launching and scaling a new product. The Boost GTM strategy will detail the competitive positioning, ideal customer profile, distribution channels, promotional tactics, and sales enablement practices to help your company succeed in the marketplace.

 

Market Friction Analysis: Do you know where your competitors are falling short of meeting your potential customer’s needs? Those shortcomings are real, and knowing what they are can make or break your new product being introduced into a market. We call these shortcomings market friction points, and knowing what they are can give you the edge over bigger and stronger competitors. The Boost Market Friction Analysis finds the friction and turns it into better products your customers will love.

 

Customer Value Proposition (CVP) Analysis: A customer value proposition is a short statement that communicates why buyers should choose your products or services. It's more than just a product or service description — it's the specific solution that your business provides and the promise of value that a customer can expect you to deliver. A great value proposition could be the difference between losing a sale — or closing it. The Boost CVP Analysis helps you create a CVP that presents your products and services in a compelling way and makes it clear why you're the best choice.

 

Fundraising Strategy and Pitch Deck Development: Raising funding for your venture can be a make-or-break proposition. However, fundraising is a complex and time-consuming process for startup founders that can distract you from focusing on growing your young company. Boost has years of fundraising experience, and we can help you develop an effective strategy to get in front of the right investors, with the right pitch deck, the first time!

Grant Assessment and Development: Grants and other forms of non-dilutive funding are a great way to grow your company without giving up ownership. But, the grant process can be complex, especially for first-timers. Boost’s expertise in the Small Business  Innovation Research (SBIR) program, can help you find, apply, and win the right grant for your specific needs.